Post by account_disabled on Jan 24, 2024 8:10:12 GMT
Your website must be technologically appropriate . This includes aspects such as the appropriate link structure, indexing of individual subpages, mobile-friendly design, etc. If you are unsure about taking these first steps, I recommend that you bring in an expert in this area. If there are no major problems with your website, it can probably be fixed with a few hours of advice and I guarantee that it will be worth the investment. A post about the role of mobile-friendly websites was recently published on the blog, I recommend that you read it as well. Keyword analysis If the technical foundations are laid, the search engine optimization work begins with keyword analysis.
In short, keyword analysis means that we "decode" what terms customers Industry Email List use to search for a specific product. Why is it important to optimize for the right keywords? With Google Keyword Planner, you can check how many people are searching for specific keywords. If you optimize for a keyword that is not searched for, or for which very few people search, then you are cutting the wood under yourself... An example in relation to Proda: what are you optimizing for: power bank or external battery? The latter sounds better, but when we found out that there are an average of , monthly searches for "power bank" in Hungary, while , for "external battery", there was not much discussion left.
If we already know what the most popular keyword for a product is, then we have the opportunity to expand our keyword list with so-called long tail or simply: long keywords. Long tail keywords are typically word combinations consisting of - words, which are derived from the main keyword, head. After setting up a thorough keyword list, we have the opportunity to evaluate and prioritize our keywords. Summary of the keyword collection and prioritization process: Collecting a keyword list Evaluation of keywords based on the following criteria: Relevance on a scale of -, where is not relevant, is slightly relevant, is moderately relevant, is absolutely relevant Search volume.
In short, keyword analysis means that we "decode" what terms customers Industry Email List use to search for a specific product. Why is it important to optimize for the right keywords? With Google Keyword Planner, you can check how many people are searching for specific keywords. If you optimize for a keyword that is not searched for, or for which very few people search, then you are cutting the wood under yourself... An example in relation to Proda: what are you optimizing for: power bank or external battery? The latter sounds better, but when we found out that there are an average of , monthly searches for "power bank" in Hungary, while , for "external battery", there was not much discussion left.
If we already know what the most popular keyword for a product is, then we have the opportunity to expand our keyword list with so-called long tail or simply: long keywords. Long tail keywords are typically word combinations consisting of - words, which are derived from the main keyword, head. After setting up a thorough keyword list, we have the opportunity to evaluate and prioritize our keywords. Summary of the keyword collection and prioritization process: Collecting a keyword list Evaluation of keywords based on the following criteria: Relevance on a scale of -, where is not relevant, is slightly relevant, is moderately relevant, is absolutely relevant Search volume.