Post by asadul1217 on Feb 12, 2024 8:22:55 GMT
To speak in the language of marketing, “brand awareness” is the technical way of calling an indicator that (applied as a strategy) is capable of ensuring that a brand is recognized, incorporated and remembered. Likewise, it is recognized in hundreds of articles and volumes written about it as “brand awareness.” What is your goal? The objective of any “brand awareness” strategy is to ensure that potential users of a certain product or service link a brand to the sector in which it operates or attempts to establish itself. Think about a brand, as soon as you want this or that service. There are hundreds of examples, in the collective unconscious and around the world. Many of them will depend, obviously, on the needs and preferences of the inhabitants depending on the point on the planet. In Brazil, we would call “xerox” a copy or print on paper; But surely the most used example that best summarizes the “brand awareness” effect or brand trust strategy is that of cola drinks around the world, which we do not hesitate to call Coca Cola. Do you have any doubt that the success of a good brand strategy will better position your brand against the competition? Of course, driving this mechanism to these stratospheric levels will not be a simple task; much less in a sector as fiercely competitive as real estate.
How to build trust in the real estate client: 3 steps In sales, a brand strategy will be closely linked to what we call “branding” or ideal positioning. To know where to start and how to apply trust strategies for your real estate brand, we should consider three objectives to achieve in the medium term: 1 The memorable and the positive This will happen when our customers finally France Email List quickly link as many values as possible with our brand. It is said that customer service in real estate is everything; Therefore, achieving a balance between classic and innovation that makes you different from the agent across the street in customer service will be key. Have you recently reviewed your acquisition strategies, maintenance of the active sector of your client portfolio and your after-sales service? 2 Energies dedicated to brand presence We said that the objective of applying trust strategies is to position your brand. In this sense, achieving it will depend exclusively on your agency or service as an agent or advisor achieving growing recognition; and that this growth can be maintained over time. To understand if your brand positioning campaigns are working, it is advisable to permanently and step by step measure each reaction (positive, negative) of your eventual clientele or user of your service.
The results of these analyzes, in their timeline, will reveal unexpected data according to the preferences and opinions of your clients about the service you offer. Don't dismiss them; On the contrary, they will allow you to approach new paths and face other horizons if you were directing your sales mechanisms in the wrong way. 3 Pre, during and after sales In the real estate sector, it is said that correct after-sales service (that is, knowing how to maintain the link with the client after the end of a negotiation) will almost invariably open the doors to another diligence, in the medium or long term. The positivity of this virtuous circle and its ripple effect will be almost undetectable during your agency's first few seasons in service. However, over time, the benefits of investing in after-sales care will be seen clearly and tangibly. Trusted Strategy Engines To create trust strategies, you must consider several important elements, common to those companies that can boast of having achieved their objective. Let's look at some of them: 1 Elements of value to the real estate sector Slogan aside, you must face your trust strategies with facts.
How to build trust in the real estate client: 3 steps In sales, a brand strategy will be closely linked to what we call “branding” or ideal positioning. To know where to start and how to apply trust strategies for your real estate brand, we should consider three objectives to achieve in the medium term: 1 The memorable and the positive This will happen when our customers finally France Email List quickly link as many values as possible with our brand. It is said that customer service in real estate is everything; Therefore, achieving a balance between classic and innovation that makes you different from the agent across the street in customer service will be key. Have you recently reviewed your acquisition strategies, maintenance of the active sector of your client portfolio and your after-sales service? 2 Energies dedicated to brand presence We said that the objective of applying trust strategies is to position your brand. In this sense, achieving it will depend exclusively on your agency or service as an agent or advisor achieving growing recognition; and that this growth can be maintained over time. To understand if your brand positioning campaigns are working, it is advisable to permanently and step by step measure each reaction (positive, negative) of your eventual clientele or user of your service.
The results of these analyzes, in their timeline, will reveal unexpected data according to the preferences and opinions of your clients about the service you offer. Don't dismiss them; On the contrary, they will allow you to approach new paths and face other horizons if you were directing your sales mechanisms in the wrong way. 3 Pre, during and after sales In the real estate sector, it is said that correct after-sales service (that is, knowing how to maintain the link with the client after the end of a negotiation) will almost invariably open the doors to another diligence, in the medium or long term. The positivity of this virtuous circle and its ripple effect will be almost undetectable during your agency's first few seasons in service. However, over time, the benefits of investing in after-sales care will be seen clearly and tangibly. Trusted Strategy Engines To create trust strategies, you must consider several important elements, common to those companies that can boast of having achieved their objective. Let's look at some of them: 1 Elements of value to the real estate sector Slogan aside, you must face your trust strategies with facts.